Privacy Policy

1. Introduction

Driftwood Angling ("we", "us", or "our") is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your data when you interact with our website, services, and related offerings. By accessing or using our site, you agree to the terms outlined in this Policy. Please read it carefully to understand your rights and our practices regarding your information.

2. Information We Collect

We may collect various types of information depending on your interactions with our services. The information we collect includes:

• Personal Information: Such as your name, email address, phone number, and postal address when you make inquiries, bookings, or purchases.
• Payment Details: Billing and payment information required for transactions, processed securely via payment partners.
• Account Data: If you create an account, we may collect your username, password (hashed), and account preferences.
• Usage Information: Details about how you use our website, including pages viewed, links clicked, and time spent on the site.
• Technical Data: IP address, browser type, device information, operating system, and cookies or similar tracking technologies.
• Communications: Records of your correspondence with us via email or other channels.

We do not intentionally collect sensitive personal information such as health or government ID numbers.

3. How We Use Your Information

We use your information for a variety of legitimate business purposes, including to:

• Process bookings, purchases, and manage your account.
• Communicate with you about your reservations, orders, or inquiries.
• Provide, maintain, and improve our services and website functionality.
• Personalize your experience, including recommending products, tournaments, or rentals based on your interests.
• Send you updates, promotional materials, or newsletters (if opted in).
• Detect, prevent, and address fraud, security, or technical issues.
• Comply with legal obligations and enforce our Terms & Conditions.

We will only use your data for the purposes for which it was collected, unless we reasonably determine that we need to use it for another compatible reason, in accordance with applicable law.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyze site traffic. Cookies are small text files stored on your device that allow us to recognize you on future visits.

• Essential Cookies: Necessary for basic site functions, such as navigation and secure login.
• Performance/Analytics Cookies: Help us understand how visitors interact with the site to improve usability and content.
• Preference Cookies: Remember your choices (e.g., language, display settings).

You may adjust your browser settings to block cookies, but this may limit certain features of the site. By continuing to use our services, you consent to our use of cookies as described in this Policy.

5. How We Share Your Information

We do not sell your personal information. We may share your data in the following circumstances:

• With trusted service providers who assist with payment processing, IT services, web hosting, analytics, or communications, under confidentiality agreements.
• With our business partners (for example, tournament organizers or rental property managers) only as needed to fulfill bookings or provide services you have requested.
• To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
• To protect the rights, property, or safety of Driftwood Angling, our users, or others.
• As part of a business transaction, such as a merger, acquisition, or sale of assets, where personal data may be transferred as part of the process.

Any third parties with whom we share your information are required to adhere to strict confidentiality and data protection standards.

6. Data Security

We employ a range of technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These measures include data encryption, secure server environments, restricted access controls, and regular security reviews.

• All payment transactions are processed via secure, PCI-compliant platforms.
• Passwords are encrypted and never stored in plain text.
• We restrict access to personal data to authorized personnel only.

Despite our efforts, no method of data transmission or storage can be guaranteed 100% secure. We encourage you to use strong, unique passwords and notify us immediately of any suspected compromise.

7. Your Rights and Choices

Depending on your location, you may have rights regarding your personal information, including:

• The right to access the personal data we hold about you.
• The right to correct or update your information.
• The right to request deletion of your personal data, subject to legal exceptions.
• The right to restrict or object to certain types of data processing.
• The right to withdraw consent for marketing communications at any time.
• The right to data portability where applicable by law.

To exercise these rights, please contact us using the information below. We will respond to all requests in accordance with applicable laws.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this Policy and to meet legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymize it. If you request account deletion, we may retain certain data as required by law or for legitimate business purposes (such as fraud prevention).

9. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal data from children. If we become aware that we have received information from a child under 16 without parental consent, we will take steps to delete such information promptly.

10. International Data Transfers

Driftwood Angling is based in the United States, but our service providers may operate internationally. When your data is transferred outside your country of residence, we take measures to ensure adequate protection in accordance with relevant data protection laws and best practices.

11. Third-Party Links

Our website may contain links to external sites or services that are not operated by us. This Privacy Policy does not cover third-party sites, and we are not responsible for their privacy practices. Please review the privacy statements of any third-party services you access from our website.

12. Updates to This Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a new effective date. We encourage you to review this Policy regularly to stay informed about how we protect your information.